Bookcases on the Beach…

IKEA recently staged a publicity stunt for a line of their popular bookshelves by installing a set of them on a famous beach in Australia for a few hours.  The Daily Mail published the photo above, plus a few details about the ad campaign.

Found at LISNews

Advertisements

One Response to Bookcases on the Beach…

  1. Doug says:

    The bookcases were only erected on the beach for a few hours because that’s roughly their lifespan.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: